Clearly communicating your competitive advantage begins with understanding your strengths, weaknesses, opportunities, threats and industry trends. Most importantly, evaluating your product and services from a market perspective (responding to the voice of your customer and understanding environmental factors).
Looking at your organization from this strategic marketing perspective helps bring more focus into the critical and vital components of advertising campaigns and sales plans – in essence all of the work surrounding your product or service. This results in increased referrals. Below represents the inputs and outputs of our Strategic Marketing (Growth) Planning Process.
DES also offers a comprehensive marketing services program that can fit well to create or enhance all Strategic Marketing Plans.
This model comes from our Strengths, Weaknesses, Opportunities, & Threats (SWOT) assessment. The circular red arrows represent an Opportunity, the multi-colored disks show necessary Capabilities, the Target symbol represents Goals and the Bar Charts symbolize Measures and Metrics. It is a visual representation that launches action planning.
DES’ Marketing Process Consulting is comprised of:
Our process consulting and coaching sessions focus on value-added activities resulting in: